{"id":14086,"date":"2021-07-07T09:36:26","date_gmt":"2021-07-07T08:36:26","guid":{"rendered":"https:\/\/www.fashioonline.com\/?p=14086"},"modified":"2021-10-26T13:32:35","modified_gmt":"2021-10-26T12:32:35","slug":"aurobos-london-fashion-week","status":"publish","type":"post","link":"https:\/\/www.fashioonline.com\/it\/2021\/07\/07\/aurobos-london-fashion-week\/","title":{"rendered":"COFFEE AND NEWS: Digital fashion"},"content":{"rendered":"<div id=\"cmsmasters_row_\" class=\"cmsmasters_row cmsmasters_color_scheme_default cmsmasters_row_top_default cmsmasters_row_bot_default cmsmasters_row_boxed\">\n<div class=\"cmsmasters_row_outer_parent\">\n<div class=\"cmsmasters_row_outer\">\n<div class=\"cmsmasters_row_inner\">\n<div class=\"cmsmasters_row_margin\">\n<div class=\"cmsmasters_column one_first\">\n<div class=\"cmsmasters_text\">\n<p>\u00ab<em>Crediamo che nel mondo post-pandemia, l&#8217;attenzione sulla moda digitale andr\u00e0 crescendo, le nostre vite rimangono intrecciate con gli aspetti positivi della della tecnologia scoperti durante il lockdown. [\u2026] Man mano che le restrizioni si allentano, l&#8217;abbigliamento digitale trascender\u00e0 oltre i nostri schermi. Con la tecnologia AR all&#8217;avanguardia, sar\u00e0 presto comune per la moda digitale fondersi con il nostro ambiente fisico<\/em>\u00bb. Queste le parole di Paula Sello e Alissa Aulbekova, le fondatrici di Auroboros.<\/p>\n<p>Auroboros \u00e8 stato il primo brand a presentare una collezione ready to wear digitale nel calendario ufficiale della moda per la London Fashion Week.<\/p>\n<p>Con lo styling di Sita Aballen e in partership con l\u2019Institute of Digital Fashion\u00a0ha creato un&#8217;esperienza di shopping\u00a0<em>gamified<\/em>\u00a0e interattiva, introducendo il mondo a un ready-to-wear digitale\u00a0completamente sostenibile e dall\u2019estetica fantascientifica.<\/p>\n<p>L\u2019AR Venustrap Dress \u00e8 un indumento digitale che pu\u00f2 essere sbloccato via Snapchat tramite un QR Code.<\/p>\n<p>Pubblicato su cartelloni sparsi in tutta Londra ha ottenuto in soli tre giorni, un milione e mezzo di utenti, dimostrando l\u2019interesse del pubblico verso le nuove frontiere del fashion design.<\/p>\n<p>Ma al di l\u00e0 delle attivazioni social, il digital fashion ha uno scopo molto pi\u00f9 grande nel panorama pi\u00f9 esteso dell\u2019industria. Le nuove strategie digitali promosse dall\u2019Institute, infatti, come le sue fondatrici\u00a0Catherine Taylor e\u00a0Leanne Elliott Young\u00a0ci hanno spiegato, mirano in primo luogo ad<strong>\u00a0<\/strong>aumentare l\u2019accessibilit\u00e0 della moda\u00a0\u00ab<em>non solo per questioni di partecipazione o elitismo, ma anche per dare modo ai designer di mostrare il proprio lavoro<\/em>\u00bb. Secondo l\u2019Istituto, infatti, il rituale della fashion week \u00e8 sulla<strong>\u00a0<\/strong>via dell\u2019estinzione, in disperato bisogno di una radicale innovazione. Occorre operare una fusione: \u00ab<em>entrambi i mondi dovrebbero lavorare insieme, in simbiosi<\/em>\u00bb. La moda digitale \u00e8 comunque \u00ab<em>un\u2019estensione naturale degli atelier di couture fisici<\/em>\u00bb, capace di portare il modellismo e il pattern-making non solo vicino alla vita vera ma oltre,\u00a0 \u00ab<em>verso direzioni pi\u00f9 nuove, inclusive e innovative<\/em>\u00bb.<\/p>\n<\/div>\n<div class=\"custom_html\">\n<p>https:\/\/www.auroboros.co.uk\/<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Auroboros \u00e8 stato il primo brand a presentare una collezione ready to wear digitale  per la London Fashion Week.<\/p>\n","protected":false},"author":1,"featured_media":14087,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[24],"tags":[76,78,83,88],"jetpack_publicize_connections":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - 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